MAPFRE has announced the selection of APPLE TREE, the agency that applies NEW THINKING to help clients increase brand relevance and improve business results, to lead the development and implementation of its corporate social media strategy. The aim is to strengthen MAPFRE’s position as a relevant and global brand on social platforms.
APPLE TREE will apply its NEW THINKING approach to design and deliver a people-centric strategy, creating creative and meaningful content for MAPFRE’s diverse audiences, which include journalists, investors, shareholders, and many more.
According to Juan Francés, Corporate Director of Brand and Reputation at MAPFRE:
“We are very pleased to have APPLE TREE managing our corporate social media, an essential channel for communication with our stakeholders. This collaboration will allow us to reinforce a consistent global brand image, consolidating our position as the leading insurance company in Spain and LATAM.”
Carme Miró, CEO and founder of APPLE TREE, added:
“We are thrilled to partner with MAPFRE on this journey, helping the brand become an influential and transformative force in people’s lives through our NEW THINKING vision, while contributing to the company’s reputation.”
MAPFRE is currently ranked the sixth most reputable Spanish company, according to the Merco (Monitor Empresarial de Reputación Corporativa) report, which evaluates and highlights companies with the strongest corporate reputations in Spain. With a total of 7,496 points, MAPFRE is also the top-ranked insurance company, once again maintaining its leadership position in the sector.
