APPLE TREE, the agency that applies NEW THINKING to help its clients increase brand relevance and improve business results, has appointed María Quintana as the new Account Director for the Culture and Entertainment division at its Madrid office.
María holds a degree in Journalism from Universidad Villanueva and a Master’s in Journalism from Unidad Editorial, as well as a Master’s in Corporate and Advertising Communication from the Complutense University of Madrid. Her education and experience have enabled her to develop a comprehensive understanding of communication from both a journalistic and a strategic agency perspective.
Before joining APPLE TREE in 2019, she worked at media outlets including El Mundo, Onda Cero, and ABC Punto Radio, as well as at HAVAS PR, where she helped manage communication strategies for major consumer brands.
Over her more than eight-year career, María has designed and executed campaigns for clients including Cervezas Alhambra, Pernod Ricard, Barceló Viajes, Lotería Nacional, Vinted, and Miravía. At APPLE TREE, she is part of the Culture & Entertainment team, leading projects for brands such as Mahou and Choví.
Carme Miró, CEO and founder of APPLE TREE, stated:
“María is a rigorous, approachable professional with a deep understanding of brand culture.. Her experience in consumer communication, combined with her sensitivity to cultural trends and her hybrid media and agency background, makes her a key asset for our Culture and Entertainment team. Her growth at APPLE TREE reflects our commitment to talent and excellence.”
María commented:
“Continuing to grow at APPLE TREE is an opportunity I deeply value. Being part of such a brilliant and human team, with a clear strategic vision and the constant challenge of supporting major brands, makes every day a learning experience. I approach this stage with enthusiasm and commitment, eager to keep contributing and learning in an environment that promotes talent, creativity, and excellence.”.
APPLE TREE continues to lead the industry in innovation with this new appointment, maintaining its status as the only PR-origin agency included in the latest Agency Scope report
