MediaMarkt, the leading distributor of consumer electronics and related services, has selected APPLE TREE as its strategic PR and communications agency in Spain. The agency’s objective will be to continue to position the company as the first choice for customers in consumer electronics and technology.
The pillars of the communication strategy to reaffirm the leadership of the company, which is part of the German MediaMarktSaturn Retail Group and has more than 111 points of sale in Spain and its online shop, will be to continue positioning the company as a leader in innovation and sustainability in the consumer electronics distribution sector.
In its commitment to innovation, Media Markt is working on the technological development of alliances with industry leaders in this field such as Google, Microsoft, Accenture, Accesa and Parloa to develop artificial intelligence (AI). All this aims to become an experience-based retailer both in physical shops and online.
On the other hand, MediaMarkt Spain is one of the pioneers in implementing circular economy initiatives within its business model through the repair service, reconditioning, among others, as it is extremely important for the conservation of the environment and to fight against the climate crisis.
