APPLE TREE, the agency that applies NEW THINKING to help clients increase brand relevance and improve business results, has announced the appointment of Miguel Ángel Sánchez as Head of Corporate Communications within the Communications department in Madrid.
With a degree in Journalism and a Master’s in Advanced Studies in Political Communication from the Complutense University of Madrid, Miguel Ángel brings more than 12 years of experience in corporate communications. He has built his career in independent communications and public relations agencies in Spain such as Canela, Asesores, and Evercom, where he led teams and provided strategic consulting to clients across diverse sectors including technology, food & beverage, and lifestyle.
Commenting on his appointment, Carme Miró, CEO and founder of APPLE TREE, said: “We are very pleased to welcome Miguel Ángel to our communications team. His experience advising leading companies and brands across multiple sectors, together with our NEW THINKING philosophy, will help our clients achieve their communication and reputation goals.”
In turn, Miguel Ángel Sánchez shared: “I’m excited to join APPLE TREE and continue learning alongside such a talented team in a profession as dynamic as ours. I know I’m joining colleagues who consistently deliver outstanding work, and I hope to contribute with humility and ambition and bring my knowledge, experience, and empathy to the role.”
Throughout his career, Miguel Ángel has worked with leading brands such as Coca-Cola, Dyson, Equinix, Kellogg, Microsoft, Mondelez, OnePlus, PcComponentes, Samsung, and Sony, among others.
