We have developed a 360º, totally digital, strategy for the Colombian Natural Gas Association (NATURGAS) to promote and position the benefits of natural gas as ‘clean energy’. Throughout the year we will continue to develop the project incorporating new tactical, creative and strategic actions to the plan.
The APPLE TREE Colombia team undertook the task of transforming highly technical content into messages and materials that were attractive, understandable and relevant to the general public without losing the technical and conceptual robustness of each subject.
NATURGAS is a private non-profit organization that is made up of the 25 main producers, transporters, distributors and marketers of Natural Gas in Colombia.
