The content we created for the MAHOU beer brand has achieved the highest level of recognition in Spain, according to the results of a study carried out by SCOPEN for the BCMA.
Jacobo Zelada, partner of APPLE TREE confirmed that “we are seeing how Branded Content is increasingly recognized as a great tool for brand building. Putting the focus on training, informing or entertaining, instead of simply promoting. In his opinion, it is essential not to lose sight of the final objective of this powerful tool, which is building audiences.
