The campaign “Sonrisas” (Smiles) that APPLE TREE created for Mars took the silver in the Best PR category of this edition of the BEST!N Food awards, the most important food marketing awards in Spain, held annually by the IPMARK and DA/Retail trade journals.
This award is an important recognition of the most pro-solidarity campaign of the brand Orbit, which it carries out each year with Aldeas Infantiles SOS. This project had historically focused on raising funds to contribute to the oral health care of the children of Aldeas Infantiles. On this occasion, in line with the new brand message, the goal was also to transmit a message of self-confidence to the children of Aldeas Infantiles, which led to the creation of the project “Historias que brillan” (Stories that Shine) with Jordi Cruz, Hiba Abouk, and Carles Puyol.
