APPLE TREE, the agency that applies NEW THINKING to help clients increase brand relevance and improve business results, has announced the appointment of Patricia Meso as the agency’s new director of communications. In her new position, Patricia will coordinate a team of more than 40 professionals and the different communication areas of the agency in Madrid: Corporate Communication; Culture & Entertainment; Lifestyle Communication; and the sustainability practice.
Patricia began her career as a journalist for outlets including El Correo and Colpisa, and has since helped enhance the reputation of major national and international companies such as Wallapop, McDonald’s, Pernod Ricard, Carbonell, Telepizza, NH, Mondelez, and Ikea, working at agencies including C&I, Omnicom PR, and Hotwire. Her career has been especially focused on advising and guiding brands, helping them understand the importance of building a strong reputation within their organizations.
Carme Miró, CEO and founder of APPLE TREE said: “Patricia has demonstrated since she joined the agency her ability to lead teams and advise large companies in building their reputation with great success. We have full confidence in her as she takes on this new challenge at the head of our communications team.”
Patricia commented: “I am looking forward to this new challenge leading the communication area of APPLE TREE. From the three departments that are part of the area we will continue to promote our NEW THINKING in the communication of brands and companies looking for a way to communicate and connect with their different audiences in a unique and relevant way”.
Patricia’s expertise spans strategy analysis and development, implementation of communication plans, executive training and crisis communication, among others. She holds a degree in Political Science from the University of the Basque Country and a Master’s Degree in Journalism from the Vocento Group.
Strategy and Creativity: The Drivers of APPLE TREE’s Success
Over the past year, APPLE TREE has reaffirmed its leadership in the market, standing out as the only PR-origin agency included in AGENCY SCOPE, the benchmark study of the best independent creative agencies in Spain, conducted among advertisers.
The agency has shown how its differential approach, combining earned media, influencers, and creativity, and applying the NEW THINKING philosophy across all its strategies, enables brands to connect with consumers in unique and relevant ways that have a direct impact on business results.
