APPLE TREE, the agency that applies NEW THINKING to help clients increase brand relevance and improve business results, has announced the appointment of Patricio Marrone asCreative Director.
With nearly 20 years of experience in advertising, Patricio joins the Barcelona office to strengthen APPLE TREE’s creative team, bringing with him a broad international background developed in markets as diverse as Argentina, Spain, Germany, and China. This global career has given him the opportunity to work with leading agencies and brands such as MasterCard, Skoda, Sanex, Naturgy, Grupo Martini, Meliá Hotels, Henkel, and Pepsico.
In addition, he has been recognized in numerous international creativity festivals such as Lápiz de Platino, FIAP, Ojo de Iberoamérica, El Sol, CdeC, LAUS, Effies, ADC, Cannes, among others.
Patricio has spent most of his career at BBDO. Most recently, he has been part of the European and global team at Vivo, where he held the position of European Creative Director.
Carme Miró, CEO and founder of APPLE TREE, commented: “We are very excited to have Patricio join our creative team. His international experience perfectly complements our value proposition and the needs of our clients, for whom we develop global creative strategies as a hub for creativity “.
Regarding his appointment, Patricio said: ” I’m very happy to be joining APPLE TREE’s creative team. It’s an exciting challenge, as this is an agency growing at a very strong pace. NEW THINKING is a philosophy I already shared before coming on board. Times are changing, and you have to know how to adapt in an industry that never stands still. I see advertising in a moment of profound transformation: formats have broken down and ideas are freer than ever.” “.
With this addition, APPLE TREE continues to strengthen its position as a creative agency, while reaffirming its commitment to deliver innovative creative and strategic solutions that help brands remain relevant and improve results. In this regard, APPLE TREE has become the only PR-origin creative agency to appear in the latest edition of Scopen’s AGENCY SCOPE study, which recognizes the best creative agencies in Spain.
