APPLE TREE, the agency behind NEW THINKING, which helps clients increase brand relevance and drive stronger business results, has appointed Pau Marcos as Account Director in the Corporate Communications team at its Barcelona office. The appointment reflects the agency’s continued investment in one of its core practice areas, while reinforcing its commitment to developing talent from within.
Pau trained as a journalist and holds a Master’s degree in Communication Science from the University of Amsterdam. After beginning his career through radio placements and freelance corporate communications projects, he joined LF Channel, where he specialised in technology brands including Synology, Anker and Tile, as well as sustainability-focused projects for clients such as EcoVadis.
Since joining APPLE TREE in 2023, Pau has worked on accounts including ASUS and SEAT & CUPRA, delivering both corporate and brand communications programmes for some of the agency’s leading clients. He has played an important role in the continued growth of the Corporate Communications practice through his strategic approach and strong understanding of the technology and business sectors.
Carme Miró, CEO and Founder of APPLE TREE, said: “Pau embodies the type of talent we want to develop at APPLE TREE: professionals with strategic vision, curiosity and an exceptional ability to understand and respond to our clients’ challenges.”
Commenting on his promotion, Pau Marcos said: “Continuing to grow within the agency is both a privilege and an exciting challenge. APPLE TREE has been an outstanding place to learn, develop as a consultant and work alongside exceptional clients and colleagues. I’m grateful for the confidence the agency has placed in me and look forward to this next stage with renewed ambition.”
With this appointment, APPLE TREE continues to strengthen its position as one of Spain’s leading communications agencies. Earlier this year, it was named European Agency of the Year 2026 at the EMEA SABRE Awards in London, where the winners were selected by a jury of senior communications professionals from more than 40 countries.
APPLE TREE was also recognised as Communications Consultancy of the Year in Spain in the PR Scope 2025/26 study. In addition, the agency has been named one of the Best Agencies to Work For for more than a decade, reflecting the quality of its people and its distinctive company culture.
