The worldwide producer and distributor of spirits and wines, Pernod Ricard, is committed to our NEW THINKING philosophy and has chosen us as their strategic partner to carry out corporate and internal communications for the groups three divisions in Iberia: Pernod Ricard Spain, Pernod Ricard Winemakers Spain and Pernod Ricard Portugal.
This company, which owns brands such as Beefeater, Ballantine’s, Ruavieja, Seagram’s, Jameson, Absolut as well as wine brands including Azpilicueta, Alcorta, Campo Viejo, Ysios and Tarsus, is currently developing its Transform & Accelerate strategic plan, which aims to transform and accelerate the company, investing in long-term growth that adds value to all stakeholders.
“Having a partner like APPLE TREE, with whom we will work holistically from now on for the different subsidiaries in Iberia, will undoubtedly allow us to provide strategic and creative support to the changes that are taking place in the market, as well as to the acceleration that we are developing in our company ”, says Laura de Ortúzar Méndez, Corporate Communications and S&R Manager of Pernod Ricard Spain.
