Apple Tree has once again been trusted by BMW & MINI to present the new XEV range of electric vehicles to the media, under the claim #ELECTRIFYOU, the latest in hybrid and electric vehicles.
This event marked the kick-off of the new BMW&MINI campaign, that for the first time brought these two ground-breaking brands together to turn the traditional ‘roadshow’ concept on its head and set a new standard for this type of presentation.
These brands opted to offer journalists a totally personalized experience and to bring their environmental policy of reducing emissions to each individual action within the campaign.
