Apple Tree won awards for three of its campaigns
A year on and we continue to reap the rewards of our work at the Ibero-American Health and Pharmacy Advertising Awards (ASPID), the most prestigious awards in the Spanish health sector. The 23rd edition of the awards was celebrated on Wednesday at the World Trade Center in Barcelona where we won a gold, silver and an ASPID.
The campaign “DKV YouTube Quiero Cuidarme” took home an ASPID in the “Institutional or corporate campaigns: Digital Communication” category. The campaign involved creating a YouTube channel for DKV where healthy lifestyle YouTubers collaborate with one another, sharing their tips for staying healthy. This way, the audience can see their own concerns and experiences reflected in the lives of the channel’s protagonists and forge a stronger relationship with the brand.
We also won a gold ASPID in the “Non-Accredited Training Programmes and Scientific Services Rendered Remotely to Professionals” and a silver ASPID in the “Non-Accredited Training Programmes and Scientific Services Rendered In Person to Professionals”.