APPLE TREE, the agency that applies NEW THINKING to help clients increase brand relevance and improve business results, has announced the appointment of Sara Hurtado as Senior Director of Digital in the Barcelona office.
With this appointment, the agency strengthens its innovation in communications and its distinctive approach, thanks to the application of its NEW THINKING philosophy in the digital space for clients such as MAPFRE, Cupra, and Radisson Hotel Group, among others.
Sara brings extensive experience advising major national and international companies, both corporate and consumer, on their digital communication strategies.
With a degree in Humanities from the Universitat Pompeu Fabra and a postgraduate degree in Digital Strategic Communication from the Barcelona School of Management, Sara has worked in agencies such as Proximity BBDO and has advised clients from various sectors such as Lavazza, Cricut, Novartis, Caixa Enginyers, or CaixaBank among many others.
Regarding her appointment, Carme Miró, CEO and founder of APPLE TREE, commented: “I am deeply proud of this appointment. Sara has demonstrated great value and professionalism throughout her career at APPLE TREE, advising large clients to connect with their audiences in the digital environment, always following our work philosophy based on NEW THINKING“.
For her part, Sara, said: “I am very happy for this recognition, which is undoubtedly the result of teamwork and the trust of our clients. In this new role, I look forward to continuing to strengthen the relationship between brands and their audiences in the digital environment, while bringing creativity to their communications.”.
Leadership as a digital agency
Innovation has been a hallmark of APPLE TREE since its founding, helping position it as one of the leading agencies in the market according to AGENCY SCOPE. In the latest edition of the study, APPLE TREE ranks 6th among the most highly rated digital agencies in Spain, and is the only PR-origin creative agency to appear in this benchmark report for advertisers.
