SEAT S.A. has selected the strategic communications agency APPLE TREE to lead the global corporate communications strategy for the company and its SEAT and CUPRA brands. APPLE TREE will lead the global communications hub alongside Citizen Relations and coordinate its team of international partner agencies in key markets: Citizen Relations (UK and Co-Hub), KMB Creative Network AG (Germany), Cap et Cime PR (France) and Mirò Comunicazione (Italy).
One of the main objectives of APPLE TREE and its “glocal” agency partners will be to increase CUPRA’s brand awareness in these markets, and to introduce the brand to new ones, in line with CUPRA’s ambition to become one of the Top 100 best global brands in 2030. One of the fastest-growing automotive brands in Europe, CUPRA was launched in 2018 with the ambition to reinvent contemporary sportiness by putting emotion at the heart of the drive. As a young ‘upstart’ brand, CUPRA has a unique proposal focused on appealing to a new generation of drivers by creating cars that build a loyal following who connect with the brand’s aim to challenge the status quo.
To date, the brand has delivered more than 400,000 units while its turnover has grown from 430 million euros in 2018 to 4.4 billion euros in 2022, far beyond all expectations. CUPRA is already bringing its perfect match between electrification and performance to many global markets, such as Australia.
The communication agency was awarded this account after a highly competitive and exhaustive international pitch and will now work to deliver the main objective of raising the profile of SEAT and CUPRA brands on all communication channels, including social networks and new formats, as well as to expand relations with corporate, business and lifestyle media, in line with SEAT S.A.’s corporate communication strategy.
The other major thrust of this ambitious global communication plan is to highlight the value of SEAT S.A. as spearhead of the transformation of the automotive industry towards electrification, with the aim of turning Spain into a European hub for electromobility. This ambitious plan includes the largest industrial investment ever made in Spain’s history and will result in the electrification of SEAT S.A.’s Martorell facilities and Volkswagen Group’s Navarra plant, in the first electric car cell battery gigafactory in Sagunto (Valencia) and the transition towards new forms of mobility through SEAT MÓ, among other milestones.