APPLE TREE, the agency that applies NEW THINKING to help clients increase brand relevance and improve business results, has hired Sergio Villarrubia as its new creative director.
Sergio (Villa) has worked at some of Spain’s most renowned agencies, including VCCP,MRM McCann, FCB Worldwide, Cheiland VML, where he specialized in creating campaigns, activations, and brand experiences that fuse innovation, strategy, and PR to deliver fresh, standout ideas.
At APPLE TREE, Sergio’s mission will be to generate ideas that combine creativity, new media, and technology to uncover fresh opportunities for brands and connect meaningfully with diverse audiences
Over the course of his career, Sergio has collaborated with brands such as Samsung, Netflix, Banco Santander, Movistar, Microsoft, Worten, Bankia, Leroy Merlin, Trapa, DGT, and La Liga. His work has been recognized at leading advertising, communication, and creativity festivals including Cannes Lions, One Show, D&AD, Clio, NY Festivals, Webby Awards, Eurobest, El Sol, El Ojo de Iberoamérica, and CdeC. Notably, he contributed to Spain’s 7th-ever Cannes Grand Prix (with Banco Santander) and won the country’s first Cannes Lions Pharma Gold (with Samsung Spain).
With this incorporation, APPLE TREE continues to strengthen its position as a creative agency , a status recently confirmed in the latest edition of AGENCY SCOPE, a study by Scopen that highlights the best creative agencies in Spain. APPLE TREE stands out as the only agency with PR and communication origins to appear in this ranking.
