APPLE TREE, the agency that applies NEW THINKING to help its clients increase brand relevance and improve business results, has appointed Susana Morales as senior account director of the Culture & Entertainment department. With this appointment, the agency reaffirms its commitment to internal talent and its value proposition focused on developing a professional career in the most innovative and creative agency.

Susana has more than 11 years of experience in the communications and marketing sector. She holds a degree in journalism from the Complutense University of Madrid and a postgraduate degree in corporate communication from EAE Business School. Before joining APPLE TREE she had worked in various media, companies and agencies in the communication and advertising sector.

Susana joined APPLE TREE in 2018 in the communications team of the Culture & Entertainment area of the agency’s Madrid office. From this department she has led innovative communication strategies and strategic pr, branded content and influencer marketing for clients such as Mahou, Goiko, Bankinter or Europcar Mobility Group, among others.

With this appointment, APPLE TREE endorses its value proposition for its employees as an agency where they can develop a professional career in the world of communication, creativity and digital transformation and, at the same time, grow as individuals. Thanks to this proposal, APPLE TREE has been leading the ranking of the best communication and public relations agencies to work for in Spain for several years, according to the biannual study conducted by SCOPEN, Best Agency to Work For and appearing as the only communication agency that appears in the Merco Talento Universitario de España (Merco University Talent in Spain).