APPLE TREE, the agency that employs NEW THINKING to help clients enhance their brand relevance and improve business outcomes, has appointed Tatiana McCoy as the new Account Director for the agency’s international division. Tatiana will lead a team of professionals providing communication, branding, social media, and design support to international brands such as Radisson Hotel Group worldwide. This appointment underscores the agency’s commitment to international expansion, offering services to global companies and brands, a strategy that has made it the fastest-growing agency in Europe and the second fastest globally, according to the prestigious magazine PROVOKE.
Tatiana, who joined APPLE TREE in 2022, holds a degree in Fashion Marketing and Communication from the European Institute of Design and has worked in communication and marketing agencies such as McCann, Newlink, and PHD Media NYC. Before joining APPLE TREE, Tatiana was responsible for the social media strategy of the cosmetics brand Cocunat.
Throughout her career, Tatiana has led international teams for various clients across multiple sectors, including L’Oreal, Barceló Hotels & Resorts, Nespresso, Nestlé, Nestlé Lactalis, Essity, Lenovo, and Radisson Hotel Group, among many others. She will now lead the strategy for the agency’s clients across different markets in Europe, America, and Asia.
With this appointment, APPLE TREE reaffirms its value proposition for employees as an agency where they can develop a professional career in communication, creativity, and digital transformation while also growing personally. This proposition has helped APPLE TREE lead the ranking of the best communication and public relations agencies to work for in Spain for several years, according to the biannual study by Scopen, Best Agency to Work For.
