APPLE TREE, the agency that applies NEW THINKING to help clients increase brand relevance and improve business results, has appointed Teresa Oca as Digital Director in the Madrid office.
Teresa joined APPLE TREE in 2021 as Digital Manager and, since March 2023, has held the role of Digital Account Director, where she has led digital strategies for a variety of clients and teams.
With a degree in Advertising and Public Relations from the Complutense University of Madrid, and currently pursuing an Executive MBA, Teresa brings more than 10 years of industry experience, having started her career at agencies such as Territorio Creativo (Good Rebels) and Publicis.
Over the course of her career, Teresa has managed large and complex accounts requiring data-driven solutions, as well as digital initiatives for innovation-focused clients such as L’Oréal Group.
Carme Miró, CEO and founder of the agency, said: “Throughout the years, Teresa has demonstrated a deep knowledge of the digital environment offering our clients advice on their challenges to connect with new audiences in digital environments, always with creativity and consistently delivering the best results”.
Regarding this appointment, Teresa noted, “I’m excited to continue growing within the APPLE TREE family, learning from the best, and reaching such an important milestone as leading the best digital department in the industry.”
Innovation has been a hallmark of APPLE TREE since its founding, helping to position it as one of the top digital agencies in AGENCY SCOPE. The agency currently ranks 8th in market perception and 6th among the best-rated digital agencies by clients.
