For the last three years, APPLE TREE and Rebold have been working together to analyse the progress that is being made in the media to ensure that women’s sports are given the same prominence as men’s. Recent achievements in sports such as women’s football with the victory in the World Cup or the success of sportswomen such as Aitana Bonmatí, winner of the Women’s Golden Ball in the Women’s Olympic Football Tournament.
Recent achievements in sports such as women’s football with the victory in the World Cup or the success of sportswomen such as Aitana Bonmatí, Women’s Golden Ball 2023, have led to more and more media attention and space being given to women’s competitions.
However, women’s sport continues to be in the news not only for its successes, but also for issues that transcend sporting matters, such as the sexist controversy with the former president of the Royal Spanish Football Federation, Luis Rubiales. This study also analyses the impact of sportsmen and women on social networks and who are the sportswomen with the most followers.
