With this spot, created by the agency APPLE TREE, Casa del Libro seeks to evoke the warmth its community of readers feels when entering its stores. The spot takes place around the iconic Casa del Libro store on Madrid’s Gran Vía and features Truman, a large green monster who feels out of place in the crowd. Saddened by the displays of affection around him, amplified by the Christmas season, Truman approaches Casa del Libro with curiosity. Little does he know that here, he will find a home where he feels loved and understood. Ultimately, Truman discovers a community where he can continue to learn and feel like part of a family.
Casa del Libro has launched this spot as part of its new Christmas campaign: “There is a place that always waits for you”, aiming to convey this sense of warmth to readers during the holidays. With its 61 bookstores across the country, Casa del Libro invites readers to visit these welcoming spaces, where the power of books creates a unique sense of belonging. As showcased in the spot, Casa del Libro is more than just a bookstore – it’s a cultural hub where author events, book clubs, signings, debates, storytelling sessions, and countless other activities come together, making it a key cultural presence in each city where it operates.
