The campaign “The other heroes of the pandemic” created by APPLE TREE for Bankinter and the agency’s own rebranding and positioning campaign “NEW THINKING” are among the finalists of the IV edition of the Ramón del Corral Awards 2021, presented by Dircom. Both these projects are finalists for the best brand image campaign and best rebranding campaign, respectively, in the category of Communication and Brand Purpose.
The winners will be announced on June 29th in a special gala produced by Mediaset España, the awards media partner, and will be presented by journalist Carme Chaparro. The programme can be seen on the official Dircom channel on Youtube, on starting at 11 a.m. and also on the association’s official website (www.dircom.org).
