Veet, the expert brand in body hair care, has entrusted strategic communications agency APPLE TREE with developing and implementing the brand’s digital strategy for TikTok. Veet has selected APPLE TREE for its NEW THINKING and its experience developing digital strategies for FMCG brands in new channels and formats.
The strategy to be implemented by APPLE TREE’s digital team for Veet will focus on educating young women about hair removal through content generated by influencers relevant to the target audience–the key way to connect with these audiences in a digital environment.
TikTok has become the main communication channel for Veet’s target audience. So, the hair removal products brand chose APPLE TREE to develop and implement a communication strategy focused specifically on this social network. This digital strategy will be based on transmitting the diversity of bodies and body hair and helping young women take natural pride in their beauty.
Veet’s digital strategy aims to connect and inform through educational and fun content about the different options for depilation. In addition, it is focused on helping young people feel comfortable with their bodies and making body hair removal a positive experience, particularly for people at the start of their body hair journey. To this end, Veet offers a wide range of hair removal and body hair care products.