Parque Warner Madrid has chosen communication agency APPLE TREE to boost its position as one of the leading leisure destinations in the national tourism sector. The agency will use its earned media and other actions to maximize the visibility of the park’s wide range of entertainment and unique experiences.
APPLE TREE will use its NEW THINKING to create highly creative and innovative campaigns that will impact all audiences. With Parque Warner, APPLE TREE adds a new client from the entertainment sector to its portfolio. This will allow the agency to offer the park all its experience advising brands that want to reach new audiences through earned media and public relations.
Since its opening in 2002, Parque Warner has reaffirmed its commitment to offering visitors the best entertainment options, including the most exciting roller coasters in the capital. This year, the park added “Batman Gotham City Escape”, an attraction that will leave DC Comics fans breathless.
The new roller coaster represents an investment of more than €20 million, one of the most important projects of 2023 for Parques Reunidos Group, one of the world’s leading leisure operators with over 50 entertainment centers in Europe, North America, and Australia. APPLE TREE, the park’s strategic communications agency, was responsible for the official media presentation.
With this strategic alliance with APPLE TREE, Parque Warner Madrid is committed to continued growth and consolidating its leadership position in the entertainment market in Spain and Europe.