APPLE TREE has become the new strategic communication agency of B Lab Spain, the organization that serves and drives the B Corp movement in Spain, and will help it to strengthen its positioning and its revolutionary focus in the business world and in society.

B Corps are companies based on a model that meets the highest standards of social and environmental commitment, public transparency, and corporate responsibility to both achieve financial profits and comply with their brand purpose. B Corps are accelerating a change in worldwide action that aims to redefine corporate success and build a more inclusive and sustainable economy for all people and for the planet.

The APPLE TREE team will apply its NEW THINKING philosophy to define and implement an annual communication strategy with the goal of achieving notoriety in the media and on online platforms and give visibility to the key B Corp campaigns, such as the #SomosCien (we are one hundred) hashtag launched during these days to celebrate the fact that there are already 100 B Corp companies in Spain.

APPLE TREE, which is, in turn, in a process of certification to become a B Corporation, is “proud to work with this association, as the values it promotes are totally aligned with the values that APPLE TREE has espoused since its beginnings”, according to Carme Miró, CEO of APPLE TREE.