APPLE TREE led the campaign for Bullpadel’s latest Proline collection of padel rackets, cementing the brand’s status as the global leader in padel. For this campaign, the agency’s creative team developed a unique concept for each of the seven rackets in the innovative line: Xplo, Neuron, Hack 04, Elite, Flow, Vertex 04, and Vertex 04 Woman.
The Proline 2025 collection stands out for its technological innovation, eye-catching design, and the use of top-quality materials, all contributing to optimal on-court performance. The collection was unveiled at an exclusive event at the
WiZink Center for the press and key opinion leaders. Bullpadel players Martin Di Nenno, Fede Chingotto, Paquito Navarro, Gemma Triay, Alejandra Salazar, Juan Tello, Delfi Brea, and Bea Gonzalez introduced the rackets, sharing personal insights and unique details about their blade.
Each player is also featured as the face of the social media campaign. To create this, APPLE TREE organized a photoshoot and filmed several digital media spots, showcasing each athlete with their racket from the new collection. Prior to the official media launch, APPLE TREE designed a ‘fake out of home’ activation involving a gamification element during the Premier Padel of the Community of Madrid. Lucky participants who found loose balls around the Wizink Center had the chance to win a racket from the new collection for free.
