As the global creative agency for Radisson Hotel Group, APPLE TREE has used its NEW THINKING to create a ground-breaking campaign within the hotel loyalty programme sector, “Skip to Rewards”.
The campaign leverages the popular “Skip Ad” button to illustrate how members can enjoy their benefits and quickly access the advantages now offered by Radisson Rewards, making the user experience both more enjoyable and more rewarding with every stay at a Radisson Hotel Group property.
The creative team at APPLE TREE was responsible for the campaign’s creative concept and production, including advertising, banners, social media images, and other digital assets. The campaign adopts a humorous tone, a departure from the usual way of presenting loyalty program benefits.
The campaign depicts highly relatable scenarios highlighting the common problems with traditional loyalty programs, which are solved by becoming a Radisson Rewards member.
The campaign aims to raise awareness of the exclusive loyalty programme benefits that members enjoy from day one, such as free nights, guaranteed best rates, the industry’s fastest access to the next category level and free room upgrades.