Our gamified-training strategy “Biosimilar Hunters”, for Kern Pharma, has been awarded a Gold in the Medical Marketing category: “Non-Accredited Training Programs and Scientific Services provided to non-face-to-face professionals” at the Iberian-American Health and Pharmacy Awards (ASPID), the most prestigious awards in the Health sector.
Through an innovative gamification strategy, apple tree helped Kern Pharma meet its goal of positioning itself as a leading biosimilars company. We created an immersive experience through an intuitive app accessible from any smartphone, in which the user felt engaged at all times.
