APPLE TREE has bolstered its leadership team with the appointment of Joaquim Ramis as Senior Partner and Chief Growth Officer. Ramis will work across the agency’s Barcelona, Madrid, and London offices, focusing on driving international business growth.

In a recent interview with Anuncios magazine, Ramis discussed the challenges and opportunities facing the strategic communication industry and his unique perspective on the world of communication.

This newly created role at APPLE TREE perfectly aligns with their ambitions to expand into territories where Ramis has a wealth of experience.

“The Chief Growth Officer title reflects our strategic direction,” explains Ramis. “We want to maintain our core values while broadening our reach and competing for large-scale, international 360° communication projects. The bigger and more complex, the better! We also believe that winning in today’s marketing landscape requires ideas that can conquer the media.”

Ramis cites several reasons for joining APPLE TREE: “I appreciate their client-centric approach, where decisions are based solely on client needs. This allows for complete control over projects. Plus, it’s a chance for me to continue learning and growing professionally. It’s not just about doing what I already know – that’s part of the exciting challenge.”

He expresses a deep interest in influencer marketing and is willing to adapt to new working methods, so he is enthusiastic about joining this independent agency. With a team of over 150 professionals, APPLE TREE has experienced significant growth recently. The agency operates as a cohesive unit, focusing on what suits each client rather than considering whether they are based in the Barcelona or Madrid office.

Fresh out of the gate, Ramis observes a clear difference from traditional, department-focused agencies. “APPLE TREE has several business areas,” he explains. “There’s a dedicated communications unit, further divided into specialisms like pharma and lifestyle. We also have a digital team, a creative department, and an events team. The focus is on encouraging these areas, which operate independently, to become more integrated. This will ultimately drive creativity and innovation. We want to ensure creative thinking sits at the heart of everything we do.”