The COVID-19 pandemic is showing us how the way the industry thinks about events is being redefined. In this context, a cancelled event can be a minor setback or a big problem for many companies, depending on the specific business plans for the event. But one thing is certain: losing an event means missing the opportunity to generate experiences that have been carefully planned in order to be shared.
Virtual communication is now the only way to stay connected with the outside world. Therefore, to continue communicating the events that never took place, we have put together some of the most important points that professionals should take into account.