Black Mission
NEW THINKING
An unexpected collaboration between two of the most popular influencers of the moment proved to be the key to achieving an ambitious goal: getting everyone to talk about Beefeater Black and its new bottle. Through a compelling creative concept, a perfect brand alignment with the chosen influencers, and an innovative media strategy, this campaign has become a social media sensation.
RESEARCH & INSIGHT
To celebrate the launch of the new Beefeater Black bottle, the brand aimed to spark widespread conversation and integrate itself into summer drinking trends. The primary objectives were clear: create buzz, position the product as premium, and, most importantly, drive social media engagement. This called for influencer profiles that could bring vibrancy and authenticity while aligning with the brand’s identity.
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STRATEGY & CREATIVITY
The brand set an “impossible mission” for Venturasscristian, the most famous bartender on social media. His challenge? Create the perfect drink to elevate the summer of Carliyo, another leading influencer. Venturasscristian embarked on a whirlwind journey from Malaga to London, overcoming various obstacles while staying true to his signature style, much like 007, the iconic British secret agent.
PLANNING
We launched two digital pieces starring the most viral influencers of the moment in an unexpected crossover. In one storyline, Carliyo eagerly awaited his drink at his favourite beach bar in Malaga. Meanwhile, Ventura, TikTok’s trendiest bartender, set off on an adventurous trip to London to source the finest ice and craft the ultimate summer drink.
Keeper Experience, part of APPLE TREE, orchestrated this original influencer marketing campaign. By uniting two influencers with dedicated followings, the campaign managed to “hack” social media algorithms and achieve widespread virality. The results went beyond their respective follower bases, reaching over three million views and more than 2.4 million in reach, solidifying Beefeater’s position as a leading gin brand.
IMPACT
The campaign achieved more than 1.5 million organic views within the first 24 hours, becoming Beefeater’s best-performing post ever, with over three million views. It also drove a 21.4% increase in profile visits and an 87% surge in Beefeater Black sales compared to the yearly average. The more than 140,000 likes demonstrated the campaign’s success, and the chemistry between the selected influencers paid off. Furthermore, the campaign spurred extensive discussions and comments across social media, positioning Beefeater as one of the most talked-about brands in its category.
