Connecting technology and emotion
NEW THINKING
These events are much more than just brand touchpoints – they are experiences precisely designed to connect people to the purpose and innovation that define ASUS.
INSIGHT
APPLE TREE was responsible for the conceptualization and production of these two key events for ASUS, one of the global leaders in technological innovation.
STRATEGY & CREATIVITY
The agency produced both ASUS ABS (ASUS Business Summit) and ASUS Elevate. Both events brought together customers and partners of the company where technology and emotion played a central role in the brand experience for attendees.
PLANNING
Throughout these two back-to-back events, APPLE TREE led the creative development, production and on-site execution, including the design and installation of three custom showrooms.
ASUS Elevate, focused on consumer products and welcomed 150 customers and partners. It highlighted ASUS’s lifestyle innovations, with presentations by Microsoft and Intel, and featured the launch of new ASUS products.
Meanwhile, at ASUS ABS (ASUS Business Summit), attendees were able to discover two interactive and customized showrooms designed by APPLE TREE, showcasing the full range of ASUS solutions for the Education and Enterprise sectors.
IMPACT
With ASUS ABS and ASUS Elevate, ASUS positions itself as a leader in creating premium brand experiences that inspire, connect, and generate real impact.
