The Gremi de Publicitat, Comunicació i Màrqueting brought together the whole of the Catalan creative sector at the headquarters of the Palau Robert for a special conference reviewing the history of advertising and the milestones achieved by the association.
The highlight of the event was the round table “Junts somos futuro: la fuerza de las agencias en tiempo de cambio” (“Together we are the future: the power of agencies in times of change”), dedicated to reflecting on a century of advertising in Catalonia and discussing the sector’s future.
Three leading figures took part, Oriol Arjona, Managing Director Bcn IPG Mediabrands, Jordi Urbea, Senior Vice President of Ogilvy Spain and CEO of Ogilvy Barcelona, and Carme Miró, CEO and founder of APPLE TREE. The round table was moderated by Beth Prat, director of The Kilite.
With this event, the Gremi officially launched the celebrations of its 100th anniversary, a program designed not only to recognize its century-long role in the sector, but also to champion creativity across all spheres, spotlight talent from agencies of every size, and encourage the decentralization of Catalonia’s creative industry.
