Beefeater, the world’s most awarded gin brand, extended a special invitation to its current family of influencers, including Xuso Jones, Mariang (La Pija y la Quinqui), Claudia Salas, and Luis Zamalloa. The purpose? An exciting escapade to London, where they would immerse themselves in the city’s vibrant atmosphere and uncover its authentic spirit in the most extraordinary way. Behind the scenes, APPLE TREE spearheaded the activation, infusing it with the distinctive essence of London at every step.
This activation aligns with the brand’s strategy, emphasising the appreciation of British culture through the lens of gin and the unique essence of London. The Beefeater team orchestrated a tailor-made experience, ensuring the four content creators could immerse themselves in the brand’s values first hand.
The four influencers enjoyed distinctive leisure and dining experiences, including a tour of the iconic Kennington distillery. Situated in the heart of London, this facility has maintained the traditional distillation process of the brand’s gin since 1820. This connection distinctly aligns the initiative with the brand’s values, highlighting a striking contrast between the historical heritage of the product and the contemporary, edgy vibe of present-day London.
According to Laura Judit Rodriguez, Brand Manager of the brand, “At Beefeater, we believe it is key that our family of influencers get to know first-hand the brand’s origin, the real spirit of London. London is not just a place but an attitude that inspires you to be authentic and true to yourself. London’s authenticity is palpable in every corner of the city and never ceases to surprise anyone, which is why these kinds of trips are so important to the brand. Travelling to London allowed us to show our family the Beefeater distillery and the artisanal process of making the world’s most-awarded gin. We also had the pleasure of meeting Desmond Payne, the world’s most experienced master distiller. A 360º experience where we could enjoy the spirit of London, the home of Beefeater, the world’s most-awarded gin“.