WE ARE AHEAD OF
FUTURE TRENDS.

We believe in purposeful communication and not just “making noise”. We believe in courageous leaders and brands, and in the ability of integrated and diverse teams to challenge the status quo.

NEW THINKING

#New Thinking

Sustainability communication: from storytelling to storydoing

#New Thinking

Purpose needs to be company-wide, or it’s meaningless

#New Thinking

How do you build stories that impact your business?

NEWS

#News

DeepSeek vs ChatGPT: how artificial Intelligence is already affecting communication

#News

APPLE TREE: The only PR-driven creative agency in Agency Scope 2024

#News

Podcast (14.9%), series (11.2%), and articles (11.1%): The three branded content formats preferred by Spaniards

#APPLETREEBYTES

#appletreebytes

Ac2ality: ‘Young people want to know the news’

#appletreebytes

Isabel Salazar (Podimo): “Audio content is a closer experience”

#appletreebytes

Sergio Barreda (Keeper): A well-crafted strategy makes for a successful influencer campaign

B Corp