BRANDING

APPROACH

We believe that people prefer brands that have a more human social purpose and contribute to a better world. We help organizations create and define their brand positioning to be more relevant and memorable.

CAPABILITIES

BRAND STRATEGY

WWe use our 4Ds (Discover, Define, Design & Deploy) methodology to build engaging, relevant and differentiating brands. Our ‘Define’ phase includes engaging brand DNA workshops designed to extract real insights and brand truths. In the ‘Deploy’ phase, we work with highly effective brand guardianship methodologies.

VISUAL IDENTITY & TONE OF VOICE

We develop both the tone of voice and visual identity of each brand to convey their personality and positioning. We use our proprietary brand platform to define the brand (purpose, vision, mission, positioning, customer benefit and values).

DESIGN

We translate the visual identity and positioning into collateral, videos, activations and campaigns that bring the brand to life. Our team works with the most advanced online Brand Assets Management platforms.