APPLE TREE has once again been ranked number one in the global ranking of communication agency professionals in Spain, according to the eighth edition of the biannual PR Scope report, carried out by SCOPEN. Likewise, the agency is ranked number 3 in spontaneous awareness and number 2 in attractiveness, thus appearing at the top of 3 of the 6 global rankings of this study.
Innovation and creativity are the two attributes that best define APPLE TREE’s positioning for the market in general, according to this research. These two attributes have been key to the success of the strategic communications agency, with an approach based on the NEW THINKING. The NEW summarises its clear commitment to creativity and innovation in communication; and the THINKING in the strategic capacity of its team of professionals.
In terms of client ratings, according to the sample interviewed, APPLE TREE is the “most innovative” agency and the one that “best executes creative ideas” and has obtained 100% satisfaction in the service provided by its own clients. On the other hand, APPLE TREE is the ‘most advanced agency in digital’ according to the evaluations of the sector’s professionals.
APPLE TREE’s human team, the differential value
APPLE TREE professionals are among the most admired in the sector and its team of professionals is the most highly valued by clients. In addition, the campaigns carried out by APPLE TREE in the last two years have been mentioned by industry professionals among the best works, such as the multi-award winning positioning campaign for the B Corp movement; the communication campaign for Mahou’s purpose; creative campaigns such as ‘Kevin Bacon‘ for Goiko, the launch of projects that are changing the world of sport such as the F League, the first professional women’s football league in Spain, or the launch of the latest LEGO shop, one of the most loved love brands in the world.
